Brandspotters Logo Brandspotters

Isotta Fraschini

Sunset Boulevard (1950)

Norma Desmond: We have a car, not one of those cheap new things made of chromium and spit, an Isotta-Fraschini. Have you ever heard of Isotta-Fraschinis? All handmade. Cost me $28,000.
Gordon: It's that car of hers an old Isotta-Raschini. Her chauffeur drove it in on the lot the other day. It looks just right for the Crosby picture. We want to rent it for a couple of weeks.

External Links