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Northern Exposure

Pilot
Season: 1
Episode: 1
Year: 1990

Real Brands
Burger King
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Joel: Where is the rest of the town?
Maurice: Oh, it's comin', son. It's comin'. There'll be Burger Kings, shopping malls, 31 Flavors.
Macy's
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Maurice: Only been to New York one time, for a parade.
Joel: Oh, the Macy's Day?
Maurice: Ticker tape. We went down Fifth Avenue in the back of an open Caddy.
NASA
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The New York Times
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Ed: Maybe stop by a little cafe for a cup of espresso. Pick up the Sunday edition of the New York Times and some fresh, hot bagels for breakfast tomorrow.
Public Broadcasting Service (PBS)
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Patient: It's a beaver.
Joel: Really? Yeah, I've seen these on PBS.
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