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Up in the Air (2009)

Real Brands
American Airlines
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Alex: This is the American Airlines...
Ryan: It's a Concierge Key, yeah...
Alex: What is that, carbon fiber?
Ryan: Graphite.
Alex: Oh, God, I love the weight.
Ryan: I was pretty excited the day that bad boy came in.
Alex: Yeah. I'll say.
Chuck E. Cheese's
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Recently fired guy: How do you sleep at night, man? How? How's your family? They sleeping well at night? Electricity still on? Heat still on? Refrigerator full of food? Gas tank full of gas? Going to Chuck E. Cheese this weekend or something? Not me. No, my kids, we're not gonna do anything.
Coca Cola
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Craig: Coke and IBM have been doing this for years, all right. Are you familiar with them?
Google
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Alex: I googled you.
Ryan: You did?
Alex: It's what us modern girls do when we have a crush.
Hertz Rent-a-Car
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Ryan: Are you satisfied with Maestro?
Alex: Yeah, I am.
Ryan: A little stingy with their miles. I like Hertz.
Alex: No, Hertz keeps its vehicles too long. If a car has over 20,000 miles, I won't drive it.
Ryan: Maestro doesn't instant checkout. I like to park and go.
Alex: Hertz doesn't guarantee navigation.
Ryan: It's funny. You don't seem like a girl who needs directions.
Alex: I hate asking for directions. That's why I get a nav.
Hilton
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Ryan: Maplewood card. How dare you bring that into this palace?
Alex: Hilton offers equal value and better food, but the Maplewood gives out warm cookies at check-in.
Ryan: They got you with the cookies, did they?
Alex: Yeah. I'm a sucker for simulated hospitality.
Hilton employee: We reserve priority assistance for out Hilton Honors members.
IBM
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Craig: Coke and IBM have been doing this for years, all right. Are you familiar with them?
Kentucky Fried Chicken (KFC)
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Ryan: Your resume says that you minored in French culinary arts. Most students, they work on the fryer at KFC, but you bussed tables at Il Picador to support yourself.
MySpace
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Ryan: I don't think a MySpace page qualifies you to rewire an entire company.
Tweets Powered by Twitter
Put #brandspotters or "Product Placement" in your tweet along with the movie name.
Reid Wilson:
I would love to know how much American, Hertz and Hilton paid for the product placement in Up In The Air. Must have been 7 figures each.
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Philip Gamble:
Up in the air is basically 90 minutes of product placement for Hilton and American Airlines.
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Nick Hall:
watching Up In The Air, cos saw 2nd half of it on TV a while back and it grabbed me. but... holy American Airlines product placement, Batman
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gandalf the wise:
RT @therevdoctor: Confession: I chose my carry-on bag because it’s the one George Clooney has in Up In the Air. Product placement works.
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BrandsAndFilms.com:
@therevdoctor Here's my take on product placement in Up in the Air. :)
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BrandsAndFilms.com:
RT @therevdoctor: Confession: I chose my carry-on bag because it’s the one George Clooney has in Up In the Air. Product placement works.
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Robbie Ottley:
RT @therevdoctor: Confession: I chose my carry-on bag because it’s the one George Clooney has in Up In the Air. Product placement works.
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Eric Doctor:
Confession: I chose my carry-on bag because it’s the one George Clooney has in Up In the Air. Product placement works.
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MegGustaa:
The level of product placement in Up In The Air is skyhigh
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nickrthompson:
Now watching Up In The Air. A lot better than I expected but the blatant product placement is REALLY offputting.
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femphil:
Up In The Air has a lot of product placement.
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khamaileon:
The Tourist reminded me of Up In The Air. Complete product placement for an American airline &hotel chain. See, not gonna name 'em. Fail.
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Bexylot:
Watching 'Up In The Air'. Never have I seen so much product placement in one film. How much did Hilton pay for this???
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mauriwhat:
Tra le nuvole | Up in the Air | Product placement on http://t.co/vr8Bazv - via @brandin_movie
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brandin_movie:
Tra le nuvole/Up in the air: un product placement da frequent flyer e 2 protagoniste: American Airlines e Hilton. http://t.co/75Aqrw5
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mwihakiwanjeri:
Up in the air-- looks like the product placement people consulted #AlfredMutua!
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rukeitie:
So Up In The Air did product placement for American Airlines, Hilton Hotels and Blackberry
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AdamVole:
While googling 'Up in the Air' I found this really interesting article about its subtle yet blatant product placement: http://bit.ly/fDD8RI
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lmharris70:
Finally watching Up in the Air. The product placement is everywhere, but surprisingly not offensive.
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MNamingha:
'Up in the Air' is kinda depressing, and full of product placement.
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BrienMcdonald:
watching UP IN THE AIR. Love it but the product placement is a little over the top. It's like a long American Airlines & Hertz commercial
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meredithslavens:
i'm pretty sure "up in the air" has more product placement than any other movie i've ever seen
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HotlineReid:
Just watched "Up In The Air" for the first time. Tonight's movie brought to you by American Airlines. Product placement overkill.
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aptronym:
@giulz_n A *lot* of product placement in Up in the Air for Omega. http://bit.ly/8Xtsqy
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revsongbird:
Watching "Up in the Air." So far it's about product placement.
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brandonbaker:
finally finished #UpInTheAir. ...didn't expect that twist with her. ...good movie, loved the overt product placement.
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Bovne:
Watching Up in the Air. I have seen less commercials and product placement during a NASCAR race.
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kmccoy:
Watching Up in the Air. Tons of product placement, but it's actually realistic.
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salute24:
Up in the Air product placement was pretty wicked. Wonder how American landed that?! And does 10M mile card really exist? #PRLabWeek
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SeanM_Thomas:
@Heather_Poole in the name of good publicity, and product placement, i.e. Up in the Air, they'd prob. do it.
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PXAbstraction:
Saw Up In the Air tonight. A rather ironic film given my day. Cool and not what I expected though the product placement was off the charts.
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agilemanager:
Was disappointed w/ "Up in the Air" Just big product placement infomercial for American, Hilton, Hertz, & TravelPro - lifestyle I recognize
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jjgastineau:
I saw two films last week, Funny People and Up In The Air, that featured some of the most grotesque product placement I'd ever witnessed.
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AndrwLight:
Flying back today from Puerto Rico on AA. They showed Up In The Air BOTH ways! Clearly AA does not get the irony of this product placement.
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jkennedy93:
RT @qthrul: Saw "Up In The Air". Wished there were more Delta and Marriott references vs. American / Hilton<Good or bad product placement?>
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Kappadonna:
I did not know that Up in the Air is just a really clever advert for American Airlines. Product placement out full length dramamercials in
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briadavi:
@airport_girl @flyingwithfish I didn't think Up in the Air was bad at all.. I thought it was a good movie, product placement aside.
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adsfghj:
Up in the Air (2009) is classic Hollywood--great concept, solid acting, sexy repartee--with too much music, editing & product placement...
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dauph:
Watching 'Up In The Air' and loving Hilton Hotels product placement!
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gonetopersia:
The amount of Hilton product placement in Up In The Air is crazy. At least 3 pointless exterior shots of Hilton hotel logos. Not subtle!
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haniag:
Product placement in the 2009 Oscar nominated movies: http://bit.ly/9ikgfU. Fentons ice cream in Up?
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squirtlesquad1:
i liked the movie "Up in the Air" but felt like it was one big commercial for #AmericanAirlines and#Hilton Hotel!Too much product placement!
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raulzito:
RT @DebMitchell01: Best product placement in many years: American Airlines, Hilton Hotels, and the film Up in the Air. #oscaradwatch
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blogabralosojos:
RT @DebMitchell01: Best product placement in many years: American Airlines, Hilton Hotels, and the film Up in the Air. #oscaradwatch
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MrMichaelMike:
"Up in the Air" was pretty good but product placement went overboard
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Filterologist:
I thought Up in the Air was just OK. I was distracted by the product placement: http://tinyurl.com/yk3sjws
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GamerInASuit:
Up In The Air is a product placement movie... that has no business being considered for an Oscar.
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chaotic4life:
Up in the Air is fantastic! If they'd give out an Academy Award for Best Product placement it surely would go to Hilton Hotels.
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AnselmoMartini:
Recomendo filme "Amor sem Escalas"ótimo roteiro,product placement gênio-I recommend "Up in the Sky" great script,product placement - Great!
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AnselmoMartini:
Maior product placement no cinema no filme Amor S/Escalas Clooney- Biggest prod.Placement Up in the Air 4 American Airlines + Hilton + Hertz
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