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Ice-Cold in Alex (1958)



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Carlsberg Beer
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Makb3th:
@I_W_M #iwmfilms Ice Cold in Alex. Adventure, romance, product-placement, vehicles disguised as other vehicles, time-travelling Land Rover.
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CJLedger:
@manstondrive @mattscout Ice cold in Alex - worth waiting for. One of the earliest examples of product placement in a film
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srbroon:
@BBCNaga I don't know what the fuss is about product placement has always been in films most famously Ice Cold In Alex
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MalloryOnTravel:
Just watched "Ice cold in Alex' great film, makes me thirsty for a beer and maybe the first product placement ad in history? #Carlsberg
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urban75chat:
Ice Cold in Alex- product placement? - http://is.gd/FZV43E
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Alex_Thew:
'Ice Cold in Alex' what a title, what a film and i think th 1st use of beer product placement in cinema history.could go for a Carlsberg now
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colmobrien777:
Watched" Ice cold in Alex" lastnight. Classic war movie and probably first real product placement with carlsberg beer.
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