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Ice-Cold in Alex (1958)



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Carlsberg Beer
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@I_W_M #iwmfilms Ice Cold in Alex. Adventure, romance, product-placement, vehicles disguised as other vehicles, time-travelling Land Rover.

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@manstondrive @mattscout Ice cold in Alex - worth waiting for. One of the earliest examples of product placement in a film

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@BBCNaga I don't know what the fuss is about product placement has always been in films most famously Ice Cold In Alex

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Just watched "Ice cold in Alex' great film, makes me thirsty for a beer and maybe the first product placement ad in history? #Carlsberg

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Ice Cold in Alex- product placement? - http://is.gd/FZV43E

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'Ice Cold in Alex' what a title, what a film and i think th 1st use of beer product placement in cinema history.could go for a Carlsberg now

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Watched" Ice cold in Alex" lastnight. Classic war movie and probably first real product placement with carlsberg beer.

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