Product placement in movies: Does the Baby Ruth in "Caddyshack" count?

Watching #Caddyshack and surprised to see product placement for @Milorganite.. Didn't know it had been around that long!

Best product-placement ever, Baby Ruth candy bar in Caddyshack pool scene

Baby Ruth scene in Caddyshack on Cinemax. Best. Product. Placement. Ever.

@espn Caddyshack is the #BestGolfMovie for pioneering the concept of product placement as human excrement #BabyRuth

Talk about product placement.... LOL #CADDYSHACK

Shit! Didn't even think of Wilson! Great product placement. Next stop: Guest appearance from Bill Murray. #phish #couchtour #caddyshack

@darrenrovell - do you know? Did #BabyRuth @WilsonGolf @@CocaCola or other brands pay for product placement in #CaddyShack?

Did #BabyRuth pay for product placement in #CaddyShack? @nestle How about @Wilsongolf ? #TyWebbgolfbag

It's okay. It's just a chocolate bar. Don't know why Mars Bar didn't pay for that product placement. #caddyshack