Put #brandspotters or "Product Placement" in your tweet along with the movie name.
@BI_Transport reminds me of the drop in sales of Merlot after the movie "Sideways". Product placement can have big effects.
Same here. It's incredibly effective non-
, like Paul Giamatti's love of Pinot Noir in SIDEWAYS.
of porn/sex toy products in mainstream films incl: Sideways, Meet the Fockers, Burn After Reading.