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Dark Tide (2012)

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@FraserPurdon good product placement for @Scubapro in Dark Tide

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Excruciating product placement in film Dark Tide for Canon. "What do you think of the 5D?" "Hey you've got a great eye". Wayne's World.

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Beyond product placement: branding as technique. The Billabong of #DarkTide http://t.co/14068fze

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