Real Brands |
Albertsons

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Apple

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Barbie

Henry: A Barbie thing.
Susan: It's Barbie.
Henry: Yeah.
Susan: Isn't she pretty?
Henry: I don't like it. |
Brooks Brothers

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Budget

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Kroger

Susan: Kroger has three departments doing what we do here and they have better data. |
Safeway

Susan: I've been in pricing and marketing for 11 years. Before moving to A.C.S., I was president of pricing at Safeway, So-Cal region. Susan: Safeway outspends us five to one on R&D and they're upgrading their entire checkout system next month.
Pete: But we're not Safeway. |
Sony

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T.G.I. Friday's

Susan: The only place to eat is Friday's. People are so unhealthy. |
Volkswagen

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Volvo

Pete: Um, did you go to the Volvo dealership?
Sara: Yeah, I went for a test drive. We need a new car. Ours keeps breaking down, and besides, I feel like such a loser when I drop Henry off in my crappy car.
Pete: I thought you hate all the moms at school with their 4x4s.
Sara: I do, but Volvos are different. |
Wal Mart

Susan: We're the store that managed to stay in business when Wal Mart opened down on the highway. Susan: I mean, the only time we see results like that is when a Wal Mart opens near one of our stores, and then the results are bad. |