| Real Brands |
Albertsons
|
Apple
|
Barbie
Henry: A Barbie thing.
Susan: It's Barbie.
Henry: Yeah.
Susan: Isn't she pretty?
Henry: I don't like it. |
Brooks Brothers
|
Budget
|
Kroger
Susan: Kroger has three departments doing what we do here and they have better data. |
Safeway
Susan: I've been in pricing and marketing for 11 years. Before moving to A.C.S., I was president of pricing at Safeway, So-Cal region.
Susan: Safeway outspends us five to one on R&D and they're upgrading their entire checkout system next month.
Pete: But we're not Safeway. |
Sony
|
T.G.I. Friday's
Susan: The only place to eat is Friday's. People are so unhealthy. |
Volkswagen
|
Volvo
Pete: Um, did you go to the Volvo dealership?
Sara: Yeah, I went for a test drive. We need a new car. Ours keeps breaking down, and besides, I feel like such a loser when I drop Henry off in my crappy car.
Pete: I thought you hate all the moms at school with their 4x4s.
Sara: I do, but Volvos are different. |
Wal Mart
Susan: We're the store that managed to stay in business when Wal Mart opened down on the highway.
Susan: I mean, the only time we see results like that is when a Wal Mart opens near one of our stores, and then the results are bad. |
Brandspotters
