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The Institute (2013)

Real Brands
Adobe Books & Arts Cooperative
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And here we are, our second home, Adobe Books.
Coca Cola
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Jeff: People would totally willingly accept that there was a Coca-Cola or a McDonald's or a Kool cigarette billboard right outside their home or their schools, but they would be upset by the fact that somebody did a piece of street art there.
Craigslist
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Sara: So, I knew of him, but it really started -- I saw a post on Craigslist.
Kool
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Jeff: People would totally willingly accept that there was a Coca-Cola or a McDonald's or a Kool cigarette billboard right outside their home or their schools, but they would be upset by the fact that somebody did a piece of street art there.
Kool-Aid
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And we're like, Oh, my God, this is like when they're gonna make us drink the Kool-Aid.
LG Electronics
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McDonald's
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Jeff: People would totally willingly accept that there was a Coca-Cola or a McDonald's or a Kool cigarette billboard right outside their home or their schools, but they would be upset by the fact that somebody did a piece of street art there.
MySpace
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Oaklandish
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Through someone at Oklandish, I heard that they were building an automated room.
Reese's
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I guess I was afraid that at some point I would be marketed to. It'd be like, "Well, thank you for going through this thing. Buy Reese's Peanut Butter Cups".
Sharp
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