Physicist: It's not how we think about it, but it's something you can say quickly, and the person you're talking to won't, you know, get diverted or pass out or pick up the SkyMall catalog if you happen to be next to them on an airplane.
Physicist: Now we'll become, you know, CERN Twitter junkies.Physicist 1: Obviously, we're going to learn about the first discovery on Twitter and Facebook.
Physicist 2: That's so sad, but I think it's true.Physicist 1: First, like, check Nima's Twitter feed. Then check the arXiv.
Physicist 2: If Nima has a Twitter feed, then there's something has been discovered.
Put #brandspotters or "Product Placement" in your tweet along with the movie name.