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Desk Set (1957)

Real Brands
Bonwit Teller
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Bunny: I was here until 10 o'clock last night and this morning at nine I had to go to IBM to see a demonstration of the new electronic brain and on my way here I stopped at Bonwits.
Federal Broadcasting Co.
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Federal Broadcasting Co.
IBM
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Bunny: I was here until 10 o'clock last night and this morning at nine I had to go to IBM to see a demonstration of the new electronic brain and on my way here I stopped at Bonwits.
Bunny: I saw a demonstration at IBM.
IBM
Pontiac
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Peg : King of Watusi does drive a specially built 1954 Pontiac.
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Jacqueline Reich:
@s3jones @FordhamDH talks about IBM product placement in the Hepburn/Tracy film Desk Set, the "miraculous electronic brain"
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Chris Shaw:
IBM used product placement way back in 1957 movie 'Desk Set' http://t.co/OEcotQ7JUx #smartermarketing
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